Goldpare

Understanding the problem

For many people, gold is a choice that represents safety and stability. In a world where most of our money is digital, having something physical like gold can feel reassuring (and can be super satisfying simply from a collecting point of view).
But prices change constantly, so it's important to track them to make a better investment decision.

Our audience and strategy behind gold investment

Target audience: Collectors and stability seekers aged 30-65

American Gallup research shows that the group of investors in physical gold - who want to protect their finances against unpredictability and digitization of the market - is getting wider (and younger!)

This app is designed for the following target group:

• aged 30-65, mostly men (Reuters, Investopedia)

• higher education and higher earnings

• looking for stable financial solutions in times of crisis (study by iKsyns and UEK)

• preferring physical gold (bars, coins) instead of digital assets

• often with passion for collecting - "it's much more than just investing", it's the beauty and quality of the item

• they use apps and platforms to compare gold prices

  
  

Key project challenges

A significant problem may be lack of trust in information sources. In the face of numerous scams and false offers, users may be skeptical about applications that are supposed to help them make financial decisions (often for large amounts).

The app also must be able to provide up-to-date data in real time, which means the need to partner with reliable market data providers.

Excess information available on the market. Investors can become overwhelmed by various offers and prices, making it difficult for them to make an informed decision.

Aiming for gold - our vision and business goals

• Collecting user base - specific number in 6 months, e.g., 500-100 within the first 6-12 months

• Drive revenue through affiliate cooperation with stores

• Achieve Initial Revenue Generation through affilliate links

• Monitoring key KPI's from the outset - user engagement, retention rates, and revenue growth

  
  

From concept to design

Wireframes

Wireframes were created only for the main screens to plan the app's information architecture and layout. The rest of the screens were designed directly in high-fidelity to save time and focus on the final look and feel.

UI Design

The design emphasized a professional and secure look, reflecting the app's credibility while maintaining visual appeal for collectors.