Goldpare
Overview
Gold is a unique commodity because its price fluctuates constantly, making it challenging to find the best deal and the perfect time to buy.
We have developed an application that simplifies the process of comparing physical gold prices and provides alerts for attractive offers. This way, tracking prices and making informed purchasing decisions becomes much easier.
My contribution
Acquiring business requirements and product strategy
UX Research (benchmarking, desk research, usability testing)
Wireframes
UI design
Illustrations
The team
1 × co-founder
1 x android developer
Year
2021
Process
Discovery
After gathering business requirements and conducting thorough research, we realized that there was no solution like ours on the market. We analyzed each online store individually, paying close attention to product specifications and customer reviews to gain a deeper understanding of their needs.
When describing personas, I focus exclusively on key information relevant to the product.
Below is an example of a key client for this application: a micro-entrepreneur. Gold forms a part of his long-term investment portfolio.
Ideation and concept
User flow: Before creating mock-ups, I outlined a user flow to understand the possible user paths and define their goals.
User goal: Find the best price for the product they are interested in.
Design
Wireframes:
Outcome
The result of the work is an application that dynamically and based on personalization responds to the user's needs. In the future, it could support sales of individual stores and promotional campaigns.